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What is a good sales lead? |
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The lifeblood of most businesses is getting new customers to do business with. These potential customers are leads or prospects. But how does one define a good or qualified sales lead or prospect?
Good leads or prospects are more than a list of names - the phone book and yellow pages are full of names but these cannot be seen as leads, especially not qualified leads.
A qualified lead or prospect is someone:
- who has a need for or interest in your product or service
- who has the authority to make the decision to buy your product or service and
- who is in a position to pay for your product or service
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